Company websites
What to prepare before building your company website
A good website project starts with decisions about your customers, not a list of visual effects. Before choosing colours or software, decide who the site should help and what a useful enquiry looks like. A short brief makes design decisions faster and gives you a clearer basis for comparing quotes.
Choose one main job for the site
A service business may need quote requests, while a consultant may need discovery-call bookings. Write one sentence describing the main action: “Help commercial property managers request a maintenance quote.” Then list supporting actions such as viewing past work or checking service coverage. This prevents the homepage from treating every link as equally important.
Collect the content you already own
Gather your logo files, service descriptions, contact details, business hours, and photos you have permission to use. Mark anything that is outdated. For each service, explain who it helps, what is included, and what happens next. A few specific project examples are more useful than broad claims about being the best. Get permission before publishing client names or testimonials.
Map a small, useful page structure
A five-page starting structure might include Home, About, Services, Work, and Contact. That is a planning example, not a requirement to squeeze every business into five pages. If customers ask very different questions about two services, separate pages may help. Write a short goal for each page and identify who will approve the content.
Decide what happens after an enquiry
Name the person who receives notifications and the information needed to reply. Agree on a realistic response process and test the form on a phone. Include content preparation, approvals, launch access, and post-launch ownership in the project plan. A website is ready when the enquiry reaches the right person, not simply when the page looks finished.
Your next steps
- Write the primary customer action.
- Assign a content owner and an approver.
- Gather approved photos and service information.
- Choose the receiving inbox and test the enquiry route.